New South Trading Co. was founded by Ben and Julie Simpson, a couple of fun-loving folks always up for an adventure! Both from “The South” they respect the heritage and tradition of southern culture but also how it translates to a modern way of thinking, a new way… the New South!
Understanding nothing is more expressive than what we wear, at New South Trading Co., we are combining the curiosity of an adventurous spirit with the expressive nature of apparel. Join us in experiencing “Old Trails, New Adventures” by getting outdoors and connecting with nature. Get up, get at it, take a hike, ride a bike, kayak, go camping, climb a rock… do your thing!
All apparel artwork is created locally in Chattanooga, TN and we strive to work only with local suppliers for all our printing and assembling needs. As a result, we proudly carry the #NoogaMade hashtag on all our locally designed and produced items.
As outdoor enthusiasts, we feel a strong responsibility to give back to nature by doing our part to keep Chattanooga’s trails, parks, open spaces and city limits litter free. By teaming up with GreenSteps Chattanooga (www.greenstepschatt.com), New South Trading Co. actively participates in supporting their cleanup efforts by donating items as cleanup incentives and product giveaways.
Our goal is to create apparel that communicates a true passion for the outdoors to be worn with pride by our like-minded lovers of nature. Connect with us on Instagram @new_south_423 @new_south_hiker @hikerchickjulie and Facebook @newsouthtradingco
New South is not only a brand, it’s a way of life. Welcome to our tribe!
